RedBull x MARTK'D

The Challenge

Design a program that would drive awareness and traffic to Red Bull Multi Purpose venue with the goal of establishing a community.

What We Did

  • Identified and shortlisted 20 artists to come up with a one of a kind design in 20 minutes. 
  • Curated a Sneaker Art Battle program with a theme that allowed participating artists the opportunity to come up with a one of a kind design for a chance at a cash prize. 
  • Hired celebrity judges and entertainment to help raise the profile of the program and artists.

The Results

  • 1000+ new visitors to the new Red Bull space 
  • 100+ Artists applications for participation 
  • $5K in scholarships and prizing 
  • Created high volume of engagement via social media