RedBull x MARTK'D
The Challenge
Design a program that would drive awareness and traffic to Red Bull Multi Purpose venue with the goal of establishing a community.
What We Did
- Identified and shortlisted 20 artists to come up with a one of a kind design in 20 minutes.
- Curated a Sneaker Art Battle program with a theme that allowed participating artists the opportunity to come up with a one of a kind design for a chance at a cash prize.
- Hired celebrity judges and entertainment to help raise the profile of the program and artists.
The Results
- 1000+ new visitors to the new Red Bull space
- 100+ Artists applications for participation
- $5K in scholarships and prizing
- Created high volume of engagement via social media