Oxford Properties x MARTK'D

The Challenge

Drive traffic and sales to support Oxford Properties immediate goal which is to bring awareness to the vendors in their malls.

What We Did

  • Curated and executed a three (3) day  Art on Sneakers program that showcased local talent, engaged the community and increased traffic to the mall.  
  • The Art on Sneakers program served as a platform to celebrate the community while creating an intergenerational and multi-curtal safe space.

The Results

  • Increased sales to partnered vendor by 63%
  • Increased traffic to the mall by 50%
  • Created a new pipeline of visitors to the mall (guest list of 1000+)
  • 100+ artist applications + increased social media presence/traffic