Oxford Properties x MARTK'D
The Challenge
Drive traffic and sales to support Oxford Properties immediate goal which is to bring awareness to the vendors in their malls.
What We Did
- Curated and executed a three (3) day Art on Sneakers program that showcased local talent, engaged the community and increased traffic to the mall.
- The Art on Sneakers program served as a platform to celebrate the community while creating an intergenerational and multi-curtal safe space.
The Results
- Increased sales to partnered vendor by 63%
- Increased traffic to the mall by 50%
- Created a new pipeline of visitors to the mall (guest list of 1000+)
- 100+ artist applications + increased social media presence/traffic