FootAction x MARTK’D

The Challenge

Curated an Art on Sneaker Competition to help with the launch of a new Footaction store with the goal of raising the profile of artists and introducing the creative community to the new banner.

What We Did

  • Designed a tournament style contest where 25 artists had a limited amount of time to come up with their own one of a kind sneaker design. 
  • Worked with local influencers and sneaker/streetwear experts to be the judges of the contest. 
  • Partnered with educational platforms to giveaway scholarships to winners 
  • Created a merch program to complement the activation as well as drive sales to Footaction.

The Results

  • Created a talent pipeline of 100+ artists and creatives. 
  • Increases sales by 47% during the launch of a new 
  • Increased social media engagement by 50% with the creation of the content.