FootAction x MARTK’D
Curated an Art on Sneaker Competition to help with the launch of a new Footaction store with the goal of raising the profile of artists and introducing the creative community to the new banner.
What We Did
- Designed a tournament style contest where 25 artists had a limited amount of time to come up with their own one of a kind sneaker design.
- Worked with local influencers and sneaker/streetwear experts to be the judges of the contest.
- Partnered with educational platforms to giveaway scholarships to winners
- Created a merch program to complement the activation as well as drive sales to Footaction.
- Created a talent pipeline of 100+ artists and creatives.
- Increases sales by 47% during the launch of a new
- Increased social media engagement by 50% with the creation of the content.