Foot Locker x MARTK’D

The Challenge

Create an in-store activation that showcases the intersection of education, art and community with the goal of highlighting new and existing community influencers to the Foot Locker network.

What We Did

  • Secured celebrity guests for a fireside chat with the theme of “Education and Culture” 
  • Showcased artwork and photography inside Foot Locker to showcase local talent 
  • Built out a mini sneaker exhibit with the theme of ‘For the Six” Toronto 
  • Developed a social media and influencer program to drive awareness, traffic and sales to the store.

The Results

  • Commissioned 30+ creatives 
  • Increases sales by 36% during the duration of the exhibit. 
  • 100K+ eyeballs and visitors to the exhibit