Create an in-store activation that showcases the intersection of education, art and community with the goal of highlighting new and existing community influencers to the Foot Locker network.
What We Did
Secured celebrity guests for a fireside chat with the theme of “Education and Culture”
Showcased artwork and photography inside Foot Locker to showcase local talent
Built out a mini sneaker exhibit with the theme of ‘For the Six” Toronto
Developed a social media and influencer program to drive awareness, traffic and sales to the store.
The Results
Commissioned 30+ creatives
Increases sales by 36% during the duration of the exhibit.